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TICKERS: NTAR; NEXCF

The Wright Brothers USA Contracts AR Firm to Enhance Online Products
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Source:

The intent is to offer customers experiential and educational shopping on its site.

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it signed an e-commerce deal with The Wright Brothers USA to augment some of its online merchandise.

For The Wright Brothers, NexTech will create three-dimensional (3D) models of and apply augmented reality features to several pieces of its merchandise and apparel—a bicycle, a pair of sunglasses and a pair of goggle. It also will install the technology to capture and collect consumer reactions when they try on the eyewear.

As a result, customers will be able to look at products fully in 3D and with 360-degree rotation and virtually try on glasses and goggles before making a purchase decision. When customers use the try on feature online, their reactions will be analyzed in real time to drive purchases and will be collected for use in later marketing efforts.

Another feature NexTech will apply, specifically to the bicycle and goggles, is a 'moment stealing ' interactive experience in which "realistic lessons," ideal for students exploring science, technology, engineering and math, will be delivered, on aviation, technology and engineering, directly into their homes and classrooms, the release noted.

"Our partnership with The Wright Brothers USA is unique as we're bringing together two different use cases for augmented reality: retail and education," NexTech CEO Evan Gappelberg said in the release.

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Disclosure:
1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: NexTech AR. Click here for important disclosures about sponsor fees. As of the date of this article, an affiliate of Streetwise Reports has a consulting relationship with NexTech AR. Please click here for more information.
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5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this interview, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of NexTech AR, a company mentioned in this article.




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